Adding Easy Reviews

  1.   How do I use Easy Reviews to get Google reviews?
  2.   How would I add the Easy Reviews Testimonial Pilot to my site?
  3.   Okay, I am ready to give Easy Reviews a try, how do I get started?
  4.   My company has a Google My Business listing but we don’t control it. Can I still use Easy Reviews?
  5.   I don't have a Google My Business listing. What should I do?
  6.   My clients prefer to remain anonymous. Can I still get and show my reviews?

Answers

  1.   How do I use Easy Reviews to get Google reviews?
  A.   Of course the number one thing you can do to get a lot of good reviews is to provide really great service. Even then, people are generally reluctant to leave reviews because it takes time and effort. There are a few things you can do to increase the number of reviews you receive.
    
  1. First of all, make sure your Easy Reviews Testimonial Pilot link is prominently displayed on your website. Visitors should not have to search around to find this link, it should be "in their face". Consider putting this in the banner of every page, not just on the home page of your site. Make sure the size and contrast of the link is such that it is easy to spot. Often image links are more noticeable than textual links.
  2. Try to make the link text inviting but not commanding. People don't want to be told what to do as in "Give Us a Review". They prefer to do this of their accord based on their appreciation of receiving good service. Links such as "We'd Love Your Feedback" tend to elicit a greater response.
  3. If you have an opportunity to prompt the user to leave a review this is often fruitful. For example, if you send your customers a follow-up email after each engagement it is a good idea to include a request for a review. Something like "It has been our pleasure to serve you. We really value feedback from our customers and would appreciate it if you could use the review link in the banner of our website to let us know how we are doing." Your technicians may even be able to have such an email sent automatically from your back-office systems.
  4. As per Google's Terms of Service you are not allowed to pay for reviews. Nevertheless, there may be times when you can forego payment for service and suggest a review in return. For example, your customer may say "I really appreciate all of the time you have spent advising me, can I pay you for your time?" Your response could be "No, payment is not necessary, however, if you are so inclined we always appreciate getting positive reviews. You can find a link on the home page of our website that you can use to review our service."
  5. Be sure to have a mobile-friendly version of your website which includes a review link facilitated by Easy Reviews. You can even direct your customers to your mobile site before they leave your place of business and invite them to leave a review.
  6. If you have occasion to send your customers written invoices or other material by mail, consider directing then to your review link from this content as well.
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  2.   How would I add the Easy Reviews Testimonial Pilot to my site?
  A.   We make it very easy to add our Easy Reviews gadget to any site. You just need access privileges to be able to update your website. If you don't maintain your own site, your web hosting providers should be able to easily add the gadget for you at little or no cost. If you are able to give us access to your site components, we can also do this on your behalf at no charge.
     The following page shows what you need to do to add the Easy Reviews gadget to your website.
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  3.   Okay, I am ready to give Easy Reviews a try, how do I get started?
  A.   Simply click this free trial link and send us the details we need to set up your company for a trial.
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  4.   My company has a Google My Business listing but we don’t control it. Can I still use Easy Reviews?
  A.   You can, but we recommend that you claim your listing first. This will allow you to modify the Google My Business listing and respond to users who leave reviews if you wish to do so.
     If you are not sure how to claim your listing, contact us, we can help you with this.
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  5.   I don't have a Google My Business listing. What should I do?
  A.   If you have a Google Account you can set up your own Google My Business listing or we can take care of this for you. We can also set up a Google+ page for your business with professional graphics.
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  6.   My clients prefer to remain anonymous. Can I still get and show my reviews?
  A.   Yes, Easy Reviews supports an optional feature that explains how your visitors can set up an anonymous Google account which can be used to leave a review.
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