Frequently Asked Questions

  1.   Why can't I just provide users with a link to my Google Plus page instead of using Easy Reviews?
  2.   I already have lots of reviews on my site and other social networking sites, why should I care about Google Plus reviews?
  3.   I have added the Easy Reviews link to my site but I am not getting many reviews, why is it not working for me?
  4.   I am not very technical. How would I go about adding the Easy Reviews plug-in to my site?
  5.   I have a Google My Business listing but it is not Verified by Google. Can I still use Easy Reviews?
  6.   I am interested in a free trial but I don't have a Google My Business listing. What should I do?
  7.   I am a criminal lawyer and most of my clients are not comfortable leaving a review because they want to remain anonymous. Can I still use Easy Reviews?
  8.   What if I decide not to continue with Easy Reviews after my free trial period?
  9.   Okay, I am ready to give Easy Reviews a try, how do I get started?

Answers

  1.   Why can't I just provide users with a link to my Google Plus page instead of using Easy Reviews?
  A.   Leaving reviews on Google Plus is surprisingly difficult. Visitors won't be able to leave a review unless they have a Google account. Many don't know how to create such an account. Even if they already have an account, they need to be signed into Google in order to leave a review. Our plug-in guides your visitors through this process to overcome the normal barriers involved in leaving a review.
     It is also very risky to simply direct your customers to your Google Plus page. Sadly, disgruntled customers are generally more likely to post reviews than satisfied ones. Once a negative review is posted, it's usually there forever since Google does not permit any reviews to be deleted by anyone except the original poster. With Easy Reviews you ascertain the satisfaction level of your visitor before they post their review. This way, negative reviews are dealt with "offline" between you and the customer rather than being posted on your public review page.
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  2.   I already have lots of reviews on my site and other social networking sites, why should I care about Google Plus reviews?
  A.   The fact is that Google currently controls about 70% of all searches. Therefore, having a strong presence in Google's search results makes a huge difference to the success of your business. Google's "Local Results" are shown very prominently near the top of many Google search result pages. There are many factors that determine which businesses Google chooses to feature in the Local Search Results however one of the most important criteria is the number and quality of the reviews that are posted on the business's Google My Business listing. Therefore, it is critically important to undertake campaigns to solicit positive reviews and to break down any barriers associated with leaving a review for your firm.
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  3.   I have added the Easy Reviews link to my site but I am not getting many reviews, why is it not working for me?
  A.   Of course the number one thing you can do to get a lot of good reviews is to provide really great service. Even then, people are generally reluctant to leave reviews because it takes time and effort. There are a few things you can do to increase the number of reviews you receive.
    
  1. First of all, make sure your Easy Reviews link is prominently displayed on your website. Visitors should not have to search around to find this link, it should be "in their face". Consider putting this in the banner of every page, not just on the home page of your site. Make sure the size and contrast of the link is such that it is easy to spot. Often image links are more noticeable than textual links.
  2. Try to make the link text inviting but not commanding. People don't want to be told what to do as in "Give Us a Review". They prefer to do this of their accord based on their appreciation of receiving good service. Links such as "We'd Love Your Feedback" tend to elicit a greater response.
  3. If you have an opportunity to prompt the user to leave a review this is often fruitful. For example, if you send your customers a follow-up email after each engagement it is a good idea to include a request for a review. Something like "It has been our pleasure to serve you. We really value feedback from our customers and would appreciate it if you could use the review link in the banner of our website to let us know how we are doing." Your technicians may even be able to have such an email sent automatically from your back-office systems.
  4. As per Google's Terms of Service you are not allowed to pay for reviews. Nevertheless, there may be times when you can forego payment for service and suggest a review in return. For example, your customer may say "I really appreciate all of the time you have spent advising me, can I pay you for your time?" Your response could be "No, payment is not necessary, however, if you are so inclined we always appreciate getting positive reviews. You can find a link on the home page of our website that you can use to review our service."
  5. Be sure to have a mobile-friendly version of your website which includes a review link facilitated by Easy Reviews. You can even direct your customers to your mobile site before they leave your place of business and invite them to leave a review.
  6. If you have occasion to send your customers written invoices or other material by mail, consider directing then to your review link from this content as well.
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  4.   I am not very technical. How would I go about adding the Easy Reviews plug-in to my site?
  A.   We make it very easy to add our Easy Reviews plug-in to any site. You just need access privileges to be able to update your website. If you don't maintain your own site, your web hosting providers should be able to easily add the plug-in for you at little or no cost. If you are able to give us access to your site components, we can also do this on your behalf at no charge.
     The following page shows what you need to do to add the Easy Reviews plug-in to your website.
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  5.   I have a Google My Business listing but it is not Verified by Google. Can I still use Easy Reviews?
  A.   You can, but we recommend that you claim your listing first. This will allow you to modify the Google Plus listing and respond to users who leave reviews if you wish to do so.
     If you are not sure how to claim your listing, contact us, we can help you with this.
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  6.   I am interested in a free trial but I don't have a Google My Business listing. What should I do?
  A.   If you have a Google Account you can set up your own Google My Business listing or we can take care of this for you. We can also set up a Google+ page for your business with professional graphics.
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  7.   I am a criminal lawyer and most of my clients are not comfortable leaving a review because they want to remain anonymous. Can I still use Easy Reviews?
  A.   Yes, Easy Reviews supports an optional feature that explains how your visitors can set up an anonymous Google account which can be used to leave a review.
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  8.   What if I decide not to continue with Easy Reviews after my free trial period?
  A.   If you decide not to continue after your trial, simply remove the plug-in from your site. You will never be billed since we don't even take your payment information until after the trial period.
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  9.   Okay, I am ready to give Easy Reviews a try, how do I get started?
  A.   Simply click this free trial link and send us the details we need to set up your company for a trial.
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